This thought-piece by Andrea J. Lee is excerpted here for the first time from the book, Money, Meaning and Beyond, Chapter 21
Ever feel like a fraud in your biz? Or, just stuck in a rut – again?? Whatever your business is, if you’re hesitant, embarrassed or shy about it, it’s just not going to work long term. Time for some hair of the dog.
Question: I’m totally stuck. I thought my business was going well, but I can’t seem to get anywhere these days. It’s like spinning my wheels in mud and getting deeper and deeper into ick. Plus, I have no energy anymore. When people ask me what I do, I just can’t seem to care enough to tell them. Please tell me what is up?
Whether you’re just starting out or been around the block a dozen times, the feeling of ‘I have no idea why but there is no energy around here’ is a common one to business owners of all stripes.
First things first. Remember, everything is energy. And when you’re stuck, experience tells us there’s something wrong inside – not something you’re doing – that is creating the block.
So here’s where the idea of Hair of the Dog comes in.
The phrase ‘Hair of the Dog’ originally comes from Medieval times when physicians of the time prescribed real hair from a dog to treat dog bites.
You know, someone would come into the surgery with a dog bite. And they would get a mouthful of tonic made from hair of the dog that actually bit them.
Now we don’t know if that worked from a medical perspective, but the phrase in modern times has come to characterize something more familiar, at least to some.
When you – or someone you know – has indulged a little too much in alcohol the night before, the morning after can be a bit of a trial.
And the phrase, “You need some hair of the dog” has come to mean, “Ya might wanna have another drink, buddy, it’ll take the edge off your headache this morning.”
So what does all this have to do with your business? A lot, actually.
If you’re stuck in any way, or even if you’re not stuck but you want to amp up your flow of energy, ask yourself this:
“In what way could I be applying the things I sell, teach or stand for, to myself?”
“How could I – more thoroughly – be doing what it is I tell my clients they should be doing?”
The answers you come up with are…well…the things you must do to get unstuck.
Mini Case Studies:
- If you’re a massage therapist, how often are you yourself going to a therapist to reap the benefits of your trade? A grumbly massage therapist whose back hurts and forehead is wrinkled from low energy isn’t someone most people would go back to…
- If you’re a financial advisor, how are your finances? We’re not saying you have to be a millionaire to be a terrific financial advisor, but you must actively be pursuing what you believe is important in the realm of finances. If you aren’t, how can you do right by your clients?
- If you are a dentist, how are your own teeth?
- If you teach cold calling, how often are you picking up the phone?
- If you’re a coach or consultant, are you walking your own talk?
It’s pretty simple really…albeit maybe a bit unexpected. When you start to apply the Hair of the Dog Principle, count on your energy starting to flow again. It’s like taking a little booster shot in exactly the right spot.
Make a list of why you think people should do business with you. Be thorough. Start with as many as you can write down, and come back a couple times as you think of more.
Example: They’ll save money. Or time. Or they’ll have a lot of fun. Or…whatever.
>>> Now make a list of ways YOU can live these things yourself.