Seeking the Minimum Level (Excerpted from the Money, Meaning and Beyond Book, Chapter 18)

People are creatures of habit.

After hearing the same lessons about business for so long, we can tend to accept them without questioning. After doing things the same way for so long, it can take a little shock treatment for us to stop.

However it’s important that we do, because far too many business owners are chronically tired and overworked, yet are still trying harder to do more with their energy and time.

The old way of thinking and old habits can be very costly – to both the success of your business, and your overall happiness.

May I ask:

Do you invest too much energy into tasks that aren’t worth it? Are you using a lot of time on a project that could be done with much less?

If you have a tack in front of you, you wouldn’t use a power tool to put it in, right?  It would be a massive, disproportionately powerful tool to get the result you want.

This can be a difficult one, but try to develop an awareness of how to apply just the right amount of energy and resources to the appropriate tasks.

If you’re used to providing a full-fledged proposal for a client, would a two-page summary work just as well?  Do you send over five possible ideas for how to ‘redo the living room’ when 3 would be equally delightful to your clients?

When you write emails, do you always proofread and double-check before you send out?  If you’re doing a series of follow-up calls that are administrative in nature, could an assistant do the trick?

You get the picture. Experiment with the minimum level.

Based on experience, we estimate business owners waste an average of 20-30% on tasks that would be just as gone and just as complete, if they’d leave well enough alone.

Seeking the minimum level definitely goes against the grain at first, because business owners are used to working hard, and racing to keep up.

Take a moment now to think of just one thing that you could work a lot less hard at to complete, or better yet, one thing you can take off your ‘To Do’ list entirely.  Will you share? Please post your comments

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